Institutional Investment into
Global Sports Royalties.

We partner with athletes, clubs, and sports entities to invest in proven intellectual property, acquiring royalty rights on established revenue streams and unlocking global value through institutional capital and licensing expertise.

In collaboration with Partners Group, we deploy $25-250 million per transaction into royalty-backed opportunities.

$185B
Partners Group AUM
$30B
Royalties Strategy
$5B
Sports Allocation
800+
Athlete Network

Investment Targets

Athlete Revenue Streams
Royalty rights on image licensing and name/likeness revenue. Percentage of endorsement and commercial agreements. Legacy athlete IP with established income generation.
Club & League Royalties
Revenue share on broadcasting and media rights. Percentage of sponsorship and licensing agreements. Royalty structures on merchandise and brand licensing.
Content Royalty Rights
Revenue participation in historical footage licensing. Ongoing royalties from sports media libraries. Percentage of event and competition licensing income.

Investment Criteria

Why Partner With Us

Institutional Capital
$5bn allocated to sports royalties ensures certainty of funding and streamlined execution.
Licensing Expertise
Demonstrated capability monetising sports IP across international markets, particularly underserved territories with significant growth potential.
Athlete Relationships
Strategic access to 800+ elite athletes for post-acquisition licensing partnerships and brand amplification opportunities.
Transaction Certainty
Established legal and tax infrastructure for complex IP acquisitions across UK, US, and European jurisdictions.

Transaction Process

1
Confidential preliminary assessment
2
Valuation and commercial terms discussion
3
Introduction to wider investment team
4
Due diligence and structuring
5
Transaction close (12-16 weeks from LOI)
Team
Stephen Otter
Stephen Otter
Head of Royalties
Partners Group
Ruari Bell
Ruari Bell
Founder, The Players Fund
Head of IP
Phil Green
Phil Green
General Partner
Ex-CFO Amazon